As a specialist in the adult industry, I interact every day with clients, friends and associates striving to increase their business and step up their game. Many succeed while some do not. The escort industry has become somewhat of a revolving door, totally saturated with competition since the economy took a turn for the worst several years ago. As a result, the rules have changed. The one common thread that rises to the surface behind every successful person in the adult industry (or any industry for that matter) is that they all have a plan. They are all business people and are not afraid to take chances in implementing their plans. What secrets do they share? I came across City Girls and found them to be somewhat of an enigma in this cut throat, sometimes heartless industry where someone is always nipping at your heels. Mike, founder and owner of City Girls, agreed to opened up and share with our readers his personal side as the brains behind the business. If only one reader benefits from a few of Mike’s words, then this article was a success.
- City Girls has quickly emerged as a prominent private club in the adult entertainment industry thick with competition. What’s your secret?
I guess, I won't say the main secret, because the competition might get thicker...LOL...just kidding. But actually there are some facts which helped me bring City Girls to the level it is right now. First of all, you need to know the industry you are in. I have been in it for quite a bit now and it helped me to understand what hobbyists like and what providers want. Secondly, I’m familiar with IT technology (web development, programming, telecommunication, data protection etc.). We have a proffessional full time team working on just our projects. Since technology is infiltrating our lives every day more and more, it's good to be progressive and technologically savvy in the adult industry as well. Our members love it. Thirdly, I follow this simple goal: "Convert a new client into a regular client". Sounds simple, but you need to work at it! Do everything possible for a client to want to work with you again in the future, even if you need to invest something extra (for example, by offering incentives to our new VIP members after they have been introduced to City Girls, we are sure they will be back again.) So, when you combine these 3 factors, you get a successful organization in any type of business in any industry.
- How do you blend your personal life with your business life?
Like with every new project when you start it takes all your time and then time to spend with your family becomes very limited. The first year was hard for me to find a minute for my family. I take my hat off to my wife for her undying patience! Because City Girls operates in different sectors, delegating a responsible manager in each sector gave me more flexibility with my time. Before this approach, I was doing everything myself. It was exhausting! But unless you try everything yourself you won't know how to improve it. So, now I almost have a set schedule but time zones are always a challenge.
- We’ve spoken a few times and I got the sense that you are a perfectionist. On what basis do you set your standards?
I like everything to be perfect. When things run differently, it really bothers me and I get annoyed. I try to control that. I think I got it from my dad. He put it inside me, when I was a kid.
- What did you do before you founded City Girls?
Before City Girls, I started from the very possible beginning - driving escorts in a busy, low class agency. After 2-3 months, I was offered a position answering phones. I worked there for about a year and a half, then left to open my own agency with a partner. We ran that for about 2 years. Then our roads went different ways (which is common for many agency owners). I had plans about City Girls in my head and I wanted to develop it myself, because I knew I was capable.
- What do you do for fun?
I like to camp, fish and hunt. I like to visit the shooting range and play cards. I also like to experiment with restaurants and try different cuisines, even the strangest ones. I’m a fan of Chinese teas. I like to get together with my friends on Sunday evenings and taste all sorts of great Chinese teas. I have a good collection.
- City Girls shuts down during the summer months. That sort of business practice is almost unheard of here in the United States! Why do you conduct CG that way?
The major reason is in the answer number 2, of course. I spend a couple of quality months with my family, traveling mostly. And another reason is that for this past summer, we needed to make a lot of changes to our website and improve our customer support. The only time when I can concentrate on City Girls’ improvements is when no one is calling me, emailing me, talking to me – when I’m just by myself in the room. It takes a lot of time and the only way for this to happen is to close for the summer. Also, most of the hobbyists take off from hobbying during the summer period. If there would be the same demand for escort services during the summer months, believe me, I would find a way for City Girls to operate. I know that this might disappoint our VIP members not being able to book with us during summer, but we have made some good recommendations while we were away. I hope they were helpful! Actually they were because I received positive feedback from the people we recommended.
- Do you ever become friends with any of the girls or clients on City Girls?
I consider a friend to be a person who I would invite to my home and who I can tell personal stuff, which I wouldn’t tell anyone else. Would I ever want to become friends with any of the girls or clients of City Girls? Probably not. I never meet with anyone in this business personally and I would like to keep it that way.
Interview by Geisha Diaries Publisher, Meeshee