You're Only as Good as Your Web Content

"In the the world of online escorting, your website content is a mirror image of your persona. Quality website content often translates into more clients" Written by VK

The attention span of a viewer is limited, increasing the demand even more for accurate and well-written, quality web content that is easy to read, drawing them deeper into your website. Your web content should be precise and focused, enticing your viewer with the factual information that they seek, yet creatively written to entice their interest in you. Additionally, your web content should be packed with keywords that search engines recognize, thereby leading viewer’s search criteria to your website when they are surfing the internet. How do you accomplish all of these challenges amidst the constant battle with a million other escort websites all competing for the attention of your viewer? 

Adult entertainers come in all flavors, shapes and sizes

You don’t need to be a VIP courtesan or high end dominatrix claiming a college degree to recognize that your website be filled with quality content that flows and accurately represents your personality. In the online world, interesting web content that is grammatically consistent and uses proper syntax is a direct reflection of who you are. 

Write how you talk

Golden Rule: If you won’t say it in a conversation, you shouldn’t say it on your website. Your content should be presented in a manner that is natural and easy to read, without the use of intimidating words that could scare away your viewers. 

Knowing when to stop

Verbal diarrhea is the sign of someone who is trying too hard to impress. The novice writer (and a lot of professional writers for that matter) are often compelled by a perceived need to say too much. Consequently, the text may be cast with overtones of insincerity, aloofness, neediness or insecurity stained with a few typos or improper sentence structure. Surprisingly, it is more difficult to express yourself with a natural ebb and flow than it is to drown your message in wordy commentary. There’s an excellent chance that a portion of the content on your website does not need to be there. Whenever I write a piece, I tighten it up by going back and looking for unnecessary content. Seek to strike a balance between saying just enough and saying too much. 

Defining your persona

Are all of the facts somehow padded into your words? Wait. If a stranger approaches you on the street and asks you to define your persona, how would you answer in 50 words or less? Or would you stumble about, struggling to match words with a muddy concept of your persona? Only you know if you’ve done your homework. Before you run back to your website and start inserting phrases into your About Me section like, “…you’ll enjoy my full, 34DD breasts…” stop. Would you actually say that to a client? I think not. It sounds a little unnatural. Once you have clearly defined the characteristics of your persona, convert all of those sexy adjectives into text that flows like water, seasoned with your personality. I’ve read content written by only a handful of ladies whose personas came shining through their words with a fresh sense of character and genuineness, graciously leaving me with a feeling that I knew them. It’s not so easy, I know. This feeling of familiarity had nothing to do with whether or not I found their photos or website design appealing. The point is that their text successfully granted a taste of their personalities. A few I know personally and they are very successful. 

Know thy clientele

Defining your client as a mature, discerning gentleman over the age of 40 is more of an escort stereotype than a clear and accurate definition. Who wants to entertain the undiscriminating gentleman? Part of your clientele might be mature and over the age of 50 or even over the age of 70. All three of these ages, while actually over the age of 40, are marked by dramatically different stages in life. You must profile your clientele in depth and know each one as though they are your best friend until you recognize patterns of those who are drawn to you. If you are unable to paint a detailed picture of your clientele, chances are you’d like them to somehow be different because your business isn’t where want it to be. If the latter is the case, take refuge in the potential power promised by the words on your website. Sure, not every viewer reads what you’ve got to say. Many skip over everything and go straight to your photos, followed by an email or phone call urgently asking if you can meet in 30 minutes. However, many not only read but ponder what you’ve written because they want to take an interest in you, especially if you offer a girl friend experience. By first defining your clientele and styling your text accordingly, you will hone your website audience and conversion rate to clientele will increase. 

What your blog should be doing for you

Do you even have a blog? Do you understand the purpose of a blog? Granted, every provider, mistress and tgirl has their own unique style in terms of marketing themselves (some feature only a blog as their website).  If you don’t like the word ‘marketing’, consider the phrase, ‘methods by which some allow clients to gain an inside peak into their lives’. What works for some may not even be considered by others. But as long as your main source of business is derived from the internet, you should strongly consider maintaining a blog.

The first method of communication a hobbyist hits is the internet

If this hobbyist has viewed escort websites that are regularly updated with new information, chances are excellent that he will anticipate their updates and frequent their websites more than others that are stagnant. When you so generously offer a preview into your life (or whatever fantasy or fetish brands you) by way of a blog article, you are communicating an avid interest in your viewers. And when that article is well written and mirrors your persona, you are in essence attracting the right readers and ultimately, clientele. Don’t worry that your style may not appeal to some. You don’t want the ‘some’. You want those who are drawn to your style and personality via what you have to say. The way to keep those hobbyists and clients coming back for more is to regularly update your blog with fresh, new content. How frequently should you post? That’s entirely up to you. I recommend no less than once a week whether it's a full on article or a micro commentary about something that you experienced. Vertical Kitty's article, Juicy Blog Content That Hooks talks about what your blog content should as an escort, courtesan, sugar baby or tgirl. Go here to read it. 

Various avenues of social media are a blog’s best friend

If you have a blog, you’d better know what to do with it. Otherwise, don’t waste your time. Just tuck it away into a virtual drawer, forget about it and go do something else. That’s because no one will know about your blog unless you make it known. Fortunately, social media offers a wealth of tools that are virtually free and guarantee the most powerful and progressive form of public relations and marketing you’ll ever use – if implemented properly. Twitter, Facebook and all chat forums and boards are excellent mediums through which to feature your blog. Utilizing social media does not require inherent talent but a learned discipline and proper etiquette. Reading a few articles online or reading a book on the subject should be enough to at least get you going. But you must have the desire to cultivate and feed your social media persona at least a few times a week in order for your efforts to be effective. I will write more on this topic in a future article featured on Vertical Kitty.

Written by VK